San Marino is back in Paris to hunt for new tourists on the French market. The Republic is taking part for the second year running with its own stand at IFTM Top Resa 2026, one of France’s leading trade fairs dedicated to the tourism sector, which opened yesterday at the Parc des Expositions in Porte de Versailles.
Three days of meetings, B2B appointments and networking bring together 32,000 tourism professionals, more than 1,650 brands and 177 destinations.
The Titano is presenting itself with its own dedicated space in Hall 1, within the Europe area. Alongside the Tourism Office are seven San Marino operators: Ace Tour Operator, Itinerari Viaggi, Prima Tour, San Marino Events, San Marino Viaggi e Vacanze, San Marino Welcome and Titan Travel. Also present at the fair, with its own stand, is San Marino International.
France remains one of the key European markets for arrivals in San Marino, and it is precisely on this front that the Republic’s presence at the event is focused. Meetings with leading French national media are also planned, aimed at raising awareness of the destination and attracting new potential visitors.
“San Marino has much to offer audiences north of the Alps: a historical and cultural heritage recognised by UNESCO, traditions, nature, food and wine, and an authentic destination that makes our Republic easy to include within itineraries exploring the Italian peninsula,” explains Annachiara Sica, director of the Tourism Office.
“IFTM allows us to showcase the distinctive qualities of the Republic of San Marino to a qualified audience of media and industry professionals from the French and international markets.”
