Rimini FC’s new jersey bears the signature of Massimo Giorgetti, founder of the fashion label MSGM. The designer, born in Longiano and deeply tied to Rimini, has created a kit that evokes the club’s black-and-red footballing tradition alongside the identity of the Riviera.
The project aims to bring international fashion onto the pitch at the Romeo Neri stadium, with a jersey designed to be worn both on match days and beyond.
The design blends retro and contemporary elements. White and red are paired with royal blue and pink accents, inspired by the hues of sunsets over the sea. A polo-style collar, long sleeves and the word “RIMINI” across the chest complete the kit.
The initiative is part of the revival of Rimini football launched in 2026, driven by the involvement of local entrepreneurs, fans and businesses.
The collaboration with Giorgetti adds to the club’s “jersey project,” which aims to showcase a different local business with each match.
“Designing a jersey for Rimini means giving shape to my bond with the city,” says Massimo Giorgetti.
“I wanted to weave together the memory of football with my own creative language, to create something that can be worn both at the stadium and in everyday life. I like to think this jersey can travel, meet people and carry Rimini’s name everywhere.
It’s my tribute to the city and to those who chose to commit themselves to bringing football back to its home ground: a gesture of belonging, with an eye to the future.”
The new kit will debut on Saturday, November 7 at 3pm, when Rimini FC takes to the field at the Romeo Neri stadium.
