Bringing investment, expertise and new opportunities for businesses to San Marino. This is the goal of the international outreach led by the Institute for Innovation, which through its mission to San Francisco aims to build relationships beneficial to the development of San Marino’s economic system.
The presence in the United States is part of a strategy designed to raise the Republic’s international profile and showcase its distinctive features to global stakeholders. The decisive next step will be to follow up on the contacts made, assessing which of them can be turned into concrete collaborations and initiatives within the country.
Part of this effort is the partnership with Pegasus Tech Ventures, through which San Marino intends to strengthen its ties with international innovation networks. The relationship is seen as an opportunity to bring the country closer to capital, businesses and expertise.
Nicolas Rossini emphasizes the practical purpose behind the initiative: “creating the conditions so that investment, expertise and opportunities can genuinely reach our territory.”
Attracting new business activity also depends on the ability to clearly communicate what San Marino can offer to those looking to invest or develop a project. The strategy rests on several strengths of the San Marino system: its small scale, direct dialogue between institutions and businesses, and its openness to experimenting with new technologies.
These are the strong points the Republic intends to highlight in its dealings with potential partners. The chance for direct engagement between public and private players is one of the central themes in how the country is presented abroad, alongside its openness to new technological solutions.
The mission therefore serves a dual purpose: raising awareness of San Marino and identifying partners with whom to build collaborative relationships. International promotion must now be followed by targeted work on individual contacts, to determine which interests align with the opportunities the country has to offer.
The next phase of the initiative will focus precisely on this step: turning the relationships formed in San Francisco into collaborations, expertise and investment, ensuring continuity in the dialogue begun with the people met along the way.
