Mark the date: Friday, 2 October. From 3 p.m. until midnight, San Marino Outlet stays open for a new edition of the autumn Magic Hours, with 50% discounts on displayed merchandise at the shops taking part in the initiative.
Nine straight hours, then, in which prices that are already outlet-level get slashed even further. This year’s format is richer than last year’s edition.
Because the formula isn’t just about shopping. From 7 p.m., the music kicks in: first a DJ set curated by Radio Bruno, followed by a live concert from Marco Ligabue.
The singer-songwriter from Emilia, who has played numerous Italian venues in recent years, brings a show that blends his own original tracks with great classics of Italian rock and singer-songwriter tradition, including some unmissable hits by his brother Luciano.
Anyone wanting to take a break can stop at the Outlet’s restaurants and bars for an aperitif or dinner, without having to interrupt their shopping tour.
Meanwhile, the retail offering keeps growing. In recent months, Gas, Liu Jo Uomo, Coccinelle, High, Harmont & Blaine Junior and Original Marines have all opened, with more brands expected before the end of the year.
So the date to remember is Friday, 2 October, from 3 p.m. to midnight, just a stone’s throw from the Rimini Riviera.
